I lead design that earns its place in the business.
Currently curating design for KBD, a16z, The Power Agency, Papa John's, The Home Depot, Autodesk.
Featured work
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Product Page Evolution
Evolving a uniform product template into an adaptive decision framework, on a page the accountable team owns less than 40% of.
Staff UX Designer RoleMulti-surface product page ecosystem ScopeAdopted Unprompted, by a cross-functional team -
Header Modernization
Seven header variations across four codebases at The Home Depot, fixed by reframing a redesign as a platform problem.
Staff UX Designer RoleGlobal navigation platform Scope72% → 88% Findability -
Contactless Ordering
Restoring driver income after a safety feature quietly removed the moment tipping happened, then building curbside pickup across app, lot and store.
Sr. UX Designer RoleOrdering, delivery and pickup experience Scope15/20/25% Preset percentages, matched to the order total
Most of the surfaces I have been accountable for belonged, in practice, to other people. So the work has to hold without me.