Featured work
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Product Page Evolution
Evolving a uniform product template into an adaptive decision framework, on a page the accountable team owns less than 40% of.
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Header Modernization
Seven header variations across four codebases at The Home Depot, fixed by reframing a redesign as a platform problem.
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Contactless Ordering
Restoring driver income after a safety feature quietly removed the moment tipping happened, then building curbside pickup across app, lot and store.
Selected earlier work
- Healthcare Brand Identity Qventus · 2013-2017
- Security Hygiene Branding Tanium · 2013-2017
- LP Day & Event Branding Andreessen Horowitz · 2013-2015
- Checkout & Apple Pay Papa John's · 2019 One-screen checkout with Apple Pay given equal footing.
- Screen to Aisle The Home Depot · 2024 Elevated Store SKU and aisle info above the mobile fold.